Major League Baseball gets its second attempt to deliver an exclusive game broadcast on Facebook, with the St. Louis Cardinals hosting the Milwaukee Brewers Wednesday at Busch Stadium (1:15 p.m. ET, Facebook).
MLB on Facebook Watch: Live stream info for Brewers vs. Cardinals
Jeff Curry-USA TODAY Sports
MLB announced a partnership with Facebook in March, with league official Tony Petitti saying in spring training, “It is a major creative step forward in serving our diverse, passionate community of fans, who will enjoy a uniquely interactive experience watching our games on Facebook each week.”
The first attempt at that creative step was last week’s Philadelphia Phillies - New York Mets broadcast, one that was met with confusion and in some cases anger, and featured several flaws.
Our own Grant Brisbee described the interactivity of the Facebook platform as “attending a baseball game and being interrupted every single second by a waterfall of stray thoughts.”
Exclusively broadcasting a game on Facebook can be polarizing because the teams’ local television outlets are not used, much like Saturday broadcasts on Fox and ESPN’s ‘Sunday Night Baseball.’
The plan is for MLB to broadcast one game a week exclusively on Facebook, available through MLB’s live show page. This week’s contest features National League Central combatants, with the Brewers and Cardinals trying to turn things around after up-and-down starts to their season.
Brewers vs. Cardinals broadcast info
Location: Busch Stadium
Time: 1:15 p.m. ET, Wednesday, April 11
Online: Facebook
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