If anyone knows the value of appearing in front of a camera, it’s Michael Waltrip. So it’s no surprise the driver/owner who became a fan favorite via funny commercials and friendly TV interviews is making sure his Michael Waltrip Racing team gets more exposure this year.
Michael Waltrip Racing Releasing Exclusive Videos For Fans
↵MWR is offering behind-the-scenes videos focusing exclusively on its drivers this season. The series of short videos kicked off with an insider’s look at David Reutimann’s offseason photo shoot, followed by report on MWR’s preseason testing at Daytona (see below).
↵The team is posting the videos on its Facebook page and website (as well as its YouTube account), with the idea being to document the season for its fans, sponsors and even team members who don’t go on the road.
↵With so many drivers in the garage all fighting for the same coverage on the daily NASCAR news shows, MWR’s team-specific videos will give fans extra content they wouldn’t get otherwise. Creating these reports is just another way to help grow – and keep – the team’s followers.
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