Yes, the proverbial "buzz" surrounding the Miami Heat in 2010 has been "heating up" for months now. ESPN's Heat Index has popped up cover them from a "grassroots" perspective. ESPN may even partner with Pitchfork to do something super chill. Can you say "crossover" appeal? But are they "authentic"?
The Miami Heat Are The Most Lucrative Buzz Band In NBA History
For that, let’s take a break from Hipster Runoff and check out the Wall Street Journal:
The average sale price for a Cavaliers ticket on the secondhand market this season is $127.34, 12th highest in the league, according to ticket-price forecaster SeatGeek.com. But strip away the two games when Mr. James and his Miami Heat come to Cleveland (Dec. 2 and March 29, average price $240 a ticket) and the average Cavs ticket for the season sells for $74.51. That 71% markup when you include the Heat games is more than double the average markup for the rest of the teams.
How “buzzworthy” are the Miami Heat? Are they under-branded, mis-branded, over-branded, or multi-branded? Is Maverick Carter “alt” or does he consider himself “genre agnostic”?
...Okay, enough Hipster Runoff. Real thoughts after the jump.
The Wall Street Journal report confirms what most of us know intuitively. Love them, hate them, cite them for spurring downfall of basketball civilization as we know it, the Miami Heat have created a ridiculous amount of interest in the NBA this season. As a hoops fan, I can’t wait for this season to start; it’ll be like one, long battle between good and evil, with the Miami Heat facing a revolving collection of opponents wearing the white hat.
So is it surprising that Celtics-Heat tickets are re-selling for more than 72% more than any other Celtics game? Not really; it just puts a tangible number next to the excitement we've had for months. The Heat may be a team without a soul, but they're going to be very, very good for business. I mean, just look at the numbers:
Now, onto more important questions...
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