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Come Fan with UsTuesday, June 23, 2026

South Park Takes On LeBron’s ‘What Should I Do?’ Ad

The Internet has the most immediate say on a pop culture reference, usually churning out parodies within 24 hours and burning the idea out within 2-3 days. So it’s that much more impressive every time South Park nails a pop culture event a week or two after it happens.

They did it again with their take on LeBron’s now-infamous What Should I Do? Nike ad. Anytime you can draw a comparison between LeBron’s narcissism and that of BP’s former CEO responsible for the Gulf Oil Spill and made it funny, well, you’ve done some solid work.

The video isn’t up on Comedy Central’s site or allowed on YouTube yet but you can watch it here...as long as you don’t tell Viacom.

Update: embedded video after the jump...

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