Lucas Boyce has led an interesting life. From the time he was adopted as a 10-day-old baby born to a drug and alcohol addicted prostitute, to a job in George W. Bush's White House, to his current position as the Director of Multicultural Insights, Cause Marketing and Government Affairs for the Orlando Magic, he's been on an interesting trajectory. Boyce has gathered up all that life experience and written a book called "Living Proof" which he says is about using basketball and the power of the NBA to help young people.
Orlando Magic Executive Lucas Boyce Is Using Basketball To Change Young Lives
Lucas Boyce is using his experience working in the White House and his position with the Orlando Magic to spread the message of how basketball can help young lives.
“The main message I want to instill in people is that basketball is more than a game. There’s so much more to basketball that you can apply to your every day life,” Boyce said in a recent interview with SBNation.com.
Boyce had always been interested in both politics and basketball and as many kids in the ‘90s grew up a Michael Jordan fan. Boyce used Jordan’s challenges as a young person, such as being cut from his high school team, as inspiration for his own determination.
The book and Boyce’s frequent speaking engagements are targeted towards middle school through college age kids from all walks of life. In it, he talks about his experiences overcoming the developmental disabilities he was born with, dealing with issues of bi-racial adoption, and how he’s accomplished the three goals he set for himself in 1998 when he graduated high school: working in the White House, flying on Air Force One, and working for an NBA team.
“It doesn’t matter where they come from, they’re built for something more. They’re designed for something more, if they’re willing to do a few key things and do them consistently and go after their dreams,” is the core message that Boyce said his mother taught him and that he is now trying to pass on to others.
The 11 chapter, 228-page book, complete with photo-page inserts, is being published by Advantage Media Group and is being released in the U.S. in paper-back, and e-book formats, both for a price of $16.99. The paper-back is currently available on online for $12.23. Ten percent of all speaking fees and book proceeds are being donated to the Orlando Magic Youth Foundation.
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