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Come Fan with UsWednesday, August 5, 2026

Jazz Survive Small Market With Big Revenue Sources, But Luxury Tax Is A Killer

The Salt Lake Tribune ran a few great stories on the business of the Utah Jazz over the weekend, and our friends at SLC Dunk, SB Nation's Jazz (not jazz) blog, did a fantastic job distilling it all. It's interesting to note that despite existing in one of the sport's smallest markets by size, the Jazz turned up at No. 3 in the NBA in sponsorship revenue last season. (It helps to be the only major league team in town, though that hasn't exactly resulted in windfalls for the Sacramento Kings or Memphis Grizzlies.)

↵The Jazz also have a surprising strong local TV deal and famously dense attendance. SLC Dunk determines that the reason that the Jazz have fallen into the red in the past couple of years is because the team -- always operating on a thin margin -- has opted to pay luxury tax. A fascinating look at how the tax affects the bottom line, and well worth the read.

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