Nike Knows How To Sell Basketball, No Matter What

You would think that the NBA lockout would be making it more difficult for Nike to sell signature sneakers. Luckily for the shoe company, the creative ad folks that it uses embrace the challenge. The swoosh’s Jumpman brand has just released one of the best sneaker ads you’ll see this year. That it carries a message that could be interpreted as a “f--k the lockout” statement is icing. Video below the jump.

The rabbi dap is definitely the high point.