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Come Fan with UsSaturday, June 20, 2026

How Robert Sarver Is Playing In Phoenix

Robert Sarver has become something of a figurehead for the owners during the NBA lockout. No one will soon forget the "mid-level exception in a designer handbag" quip. But how exactly are Sarver's antics playing back in Phoenix, where the Suns have an impeccable history? Seth Pollack of SB Nation Arizona digs in.

↵↵It’s not just that Robert Sarver as a mid-market owner (who’s real estate and business interests have suffered with the Wall Street created financial meltdown) is trying to reform the NBA and create more competitive balance, he is also building a reputation for himself that can only hurt the Suns.

↵How many free agents given relatively equal options are going to want to come play for a guy who’s turned himself into the “greediest” owner trying to take money out of the players’ pockets?

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