Boston Celtics guard Ray Allen broke Reggie Miller's career three-point record on Thursday night, prompting an immediate viral video campaign from Vitamin Water. From famous local figures to scenes from the town, everything about the video screams Boston. Of course, it's a viral video that's actually a marketing campaign, meaning you can play a of "Where's Waldo?" game with the Vitamin Water bottles throughout the video.
VIDEO: Ray Allen Breaks Three-Point Record, Bostonians Say ‘Cheers’
Pay close attention to Wes Welker, who clearly learned his lesson after his foot-in-mouth press conference. Toe on the line? That’s the best he’s got after a brilliantly executed press conference with an eye-popping amount of foot references? Still, it’s the highlight of the video.
I mean, seriously, Drop Kick Murphys, and Donnie Wahlberg -- but not Marky Mark -- makes for a perfectly Bostonian viral video.
It is a nice little tribute, despite the blatantly obvious marketing and product placement going on. Allen’s mother and wife make cute cameos at the end, with his wife brought to tears. Best of all, unlike the Super Bowl commercials, nobody gets hit in the nuts.
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