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Come Fan with UsSaturday, June 20, 2026

Mavericks Making, And Saving, The City Of Dallas A Lot Of Money

The Dallas Mavericks only returned home Monday morning after vanquishing the Miami Heat in the 2011 NBA Finals. However the city of Dallas was already reaping the financial windfall of their efforts in the form of championship merchandise.

“It was a long night last night,” said Ryan Green, communications marketing manager for Dick’s Sporting Goods in Dallas. “Those shirts didn’t hit the floor until the last final second was over. The lines were long, and people were excited.”

Dick’s has 11 Metroplex stores, including two in Tarrant County. Green said he couldn’t release the number of shirts and hats flying off the shelves but said sales were strong. Dick’s reopened at 7 a.m.

Many other stores were running low on product by day’s end as well.

On the flip side, normally a city would now be preparing to cough up some dough for the championship parade. Dallas did just that in 1999 when the Stars won the Stanley Cup. Costs ran around the $297,000 mark.

However, with Mark Cuban picking up the tab for the parade, the city has breathe a sigh of relief. Already stretched thin by a budget shortfall, Dallas couldn’t have been trilled by the prospect.

Now they can just worry about selling commemorative t-shirts.

For more on the Mavericks’ NBA title run, visit Mavs Moneyball and SB Nation Dallas.

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