This Is Why We Can’t Have Nice Things IV
↵↵[A]s the owner of a basketball team, he noticed the talent was rubbing down with flimsy 49-cent NBA rags, and he remembered how that felt. He bought $20 towels, virtual velour, with the Mavs’ logo on them, and hung them not only in his team’s locker room but also in the visitors’.
↵As Cuban likes to say, the only thing that’s really expensive is losing. “Everything I do is about taking away excuses,” he says. “A player can’t get enough sleep because he has a foam pillow? We upgrade hotels on the road.”
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