The Kings gave away purple Luchador masks on Sunday afternoon

Above you see DeMarcus Cousins modeling one of the Luchador mask that the Kings gave away before their game with the Bobcats Sunday afternoon. Why did they give away Kings-themed Luchador masks? For Latino Heritage Night, obviously. It helped spawn one of the better Groupons of all time and a crowd of 14,555 for a Bobcats-Kings day game, AND the Kings dominated the Bobcats (119-83) in their most impressive win of the season. Crazy times at Sleep Train Arena! Hopefully this leads to more Luchador Mask giveaways across the NBA, and maybe DeMarcus Cousins wearing that mask before every single game. It worked Sunday, didn’t it?