#Celtics to debut alternate logo. My story in today's @BostonGlobe: http://t.co/aIoHjXSGvv pic.twitter.com/oQU9CsWuUO
— Baxter Holmes (@BaxterHolmes) July 20, 2014 Celtics create alternate logo
It’s been 16 years since the Boston Celtics created a new logo.
Greg M. Cooper-US PRESSWIRE
The Boston Celtics have unveiled an alternate logo, and while it won't be appearing and game jerseys in the immediate future, it does provide a fresh option that harkens back to the team's rich history.
The Boston Globe’s Baxter Holmes has the full details on the new alternate logo:
Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington. It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white.
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