Somewhere hidden in the great state of Wisconsin is the secret to making a great NBA jersey, because the Milwaukee Bucks have been the only team capable of a great jersey redesign this summer. (All due respect to the 76ers, whose new duds aren't bad, just boring.)
Bucks unveil HUGE DEER jerseys and first-ever alternate court
The court will only be used during four games this season.


The newest Bucks jerseys are black alternates with their deer logo loudly splashed across the front. The logo’s fantastic, the colors are gorgeous and there’s no sleeves! The whole thing is fantastic.
The #Bucks unveiled their new alternate jerseys: pic.twitter.com/iSK0oxlQCr
— Aron Yohannes (@AronYohannes) October 3, 2015 Shortly after this jersey was revealed, the Bucks announced something stranger: an alternate court that would only be used four games this season.
The First Ever NBA Alternate Court!! Four Nights Only. #FearTheDeer More at http://t.co/DwfNZJ8Tc2 pic.twitter.com/HWOkuNhkQX
— Milwaukee Bucks (@Bucks) October 3, 2015 The court draws from last year’s Pelicans court and actually places the outline of a deer within the three-point arc. Whether using this court for only four games works as a successful marketing tool remains to be seen -- while I doubt people will buy tickets solely for that, it will probably garner social media buzz around the four dates -- it’s certainly an innovative idea.
The Bucks also signed Greg Monroe and have one of the most exciting young teams in the NBA, too. It's safe to say they won the summer.
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SB Nation video archives: The worst uniform changes (2013)











