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Come Fan with UsTuesday, June 30, 2026

Good morning. J.R. Smith is riding a broom to the NBA Finals.

That and more in Wednesday’s NBA newsletter.

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Good morning. Let’s basketball.

THE KING: LeBron James has turned a moribund franchise into an Eastern Conference champion ... again. For the second time the Cleveland Cavaliers are heading to the NBA Finals. Because of LeBron’s epic streak in Miami, we forget that it’s been a while since Cleveland has won the East. After the last four years of dreadful basketball, what a gift this is. Here’s Paul Flannery’s excellent outro on the series with a LeBron focus.

Atlanta had no shot in Game 4, which began with an ominous LeBron jam. The Cavaliers opened up a 12-point lead right at the end of the first, and went on a 17-5 run early in the second. By the mid-third, the whole thing was a rolling laugh line for Cleveland.

Well not the whole thing. LeBron and David Blatt did have a touching chat in which the coach thanked the star and said he deserved the success. And then the King got left hanging for a high-five. Rude. Whatever, hot tub celebration time!

HISTORY: LeBron is going to the Finals for the fifth straight season. No one had done that since the days of Bill Russell. Damn, man. And now some members of the Cavaliers are saying LeBron is creeping up on MJ and may have surpassed him. (FWIW, James Jones would be going to his fifth straight Finals too except he didn’t play at all in the 2011 Finals.)

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GOODBYE HAWKS: Kevin Arnovitz on the Hawks’ next flight. Howard Beck also argues that the team can win playing their style.

THE QUIET MAN: Jonathan Abrams on Paul Millsap.

IN THE WEST! Rockets at Warriors, 9 p.m. ET, ESPN. Golden State can finish them with a win. Or we can all get nervous.

NO SUSPENSION: Dwight Howard will be available as his Flagrant 1 was not upgraded.

THE FRAGILITY OF SUCCESS: I wrote about how the Warriors’ high expectations can break apart in the blink of an eye.

HOW THEY DID IT: Jason Patt on how James Harden cooked the Warriors in Game 4.

THE SCOUT: Luke Walton was assigned to study the Cavaliers for the Warriors’ coaching staff. He now knows everything about them.

UNBELIEVABLE: Two Rockets fans played the worst game of tic-tac-toe possible.

WAKE UP NBA: Dan Rubenstein and Ryan Nanni on the conference finals. Special appearance by Rodger “Hair” Sherman and Seth Rosenthal!

REBIRTH OF THE POST: Spectacular Zach Lowe piece on the revival of the post-up game in the changing NBA.

A MEME ORIGIN STORY: If you missed this last night and I don’t share it with you right now, you’ll be so confused when people make jokes about it in the future. So here is the perfect Stephen A. Smith tweet.

KNEW IT: Spencer Hawes is Monica Geller.

RAD HALFTIME ACTS: Giant chair tower.

NEAT: Cool list from Rally Sports on basketball-themed Father’s Day gifts.

Happy Wednesday. See you next time.

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