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Come Fan with UsSaturday, August 8, 2026

Players May Not Yet Get Paid, But The NCAA Sure Does

From Deadspin, which has passed along five years worth of leaked NCAA financial data:

↵↵The NCAA brought home $636.2 million in revenue in 2008, which is one hell of a figure for essentially one month of basketball. $359 million of that went back to Division 1 schools, and nearly $230 million more went to staging championships, competitions, and programs in all three divisions. That left $26 million for the NCAA’s “management and general,” and another $24 million in profit. You’ll see also, that as of 2008, the NCAA had $356 million invested in various financial markets.

↵↵Gotta think that profit figure gets some congressman chirping about student-athletes six months down the road when all this makes it to the evening news. Sure, the government already knew about how much money the NCAA makes for itself, but now somebody’s constituents know too.

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