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Come Fan with UsMonday, June 22, 2026

Oregon’s Nike Uniforms Vs. Auburn’s Under Armour In BCS Championship

When you think east Alabama, you think strippers, bad weather, fingers in the air, and truck graphics. Evocative:

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Two nice touches. The Under Armour logo is as big as the Auburn logo, and the left glove reads WAR EAGLE when the wearer rubs his thumb in a circular motion against his ring and middle fingers with his palm facing up.

Tonight's BCS National Championship Game is a battle of cultures in every way but on the playing field. Though both the Auburn Tigers and Oregon Ducks use fast-paced spread offenses based around dual-threat quarterbacks, it's hard to imagine two places in the country more different than Alabama and the Pacific Northwest.

And we’ve got ourselves a corporate clash subplot, featuring Under Armour as the girl who throws the hammer at the screen? Or whatever?

Last month Nike unveiled slightly modified versions of Oregon’s base uniform. I’ve just told you a lie, as Oregon does not have a base uniform. But unlike other big-game uniforms Nike has come up with, it doesn’t look all that different from what Oregon might trot out on any other Saturday. Except for those socks, which suggest very, very few punchlines that don’t involve Puddles having territorially marked our model’s legs:

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Under Armour, Auburn’s outfitter, didn’t have quite as broad a pallet to bless, since Auburn wears the same thing every week. The marble-trimmed cleats tell less of a story (though have we told you about Alabama’s marble? The world’s whitest!) than do the gloves, but they at least add to the incredible number of logos adorning Cam Newton’s body:

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