Super Bowl XLV is an application for Windows that allows you to convert PDF files into easy-to-edit text files.
2011 Super Bowl Logo Is The Most Boring In NFL History
Or perhaps it’s an iPad app that allows you to mark blog posts and save them for you to read when you have more time. That’s the impression I get from the Super Bowl XLV logo. Now, Super Bowl logos have sort of a checkered history, but last year’s was pretty good as far as these sorts of things go. Here, they decided to go monochrome for the first time in Super Bowl history, which would be fine if the art weren’t completely uninspiring.
These design processes always result in a few ideas that are left on the drafting table. Here are some logos that the NFL rejected before settling on this one:
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