On Tuesday, the new NFL uniforms for the 2012 season were unveiled. This season marks the first in a new contract with Nike, which will hold the exclusive license to manufacture uniforms and jerseys for the league.
Roger Goodell On Nike’s New NFL Uniforms
Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011.
Although most of the new designs were very similar to those in place last season, the final year of Reebok's contract with the NFL, there were tweaks here and there, as well as an overhaul of the Seattle Seahawks uniform.
Sean Jensen of the Chicago Sun-Times reports that NFL Commissioner Roger Goodell is a big fan of the new uniforms.
“There’s always a balance between innovation and tradition, and I think you’ll see that in the NFL. Some teams will lean toward the tradition,” Goodell said. “... Some teams will want to push the envelope a little bit, from a look standpoint, and that’s fine. We want them to do that along with fans.”
“The only uniformity we want is how the uniform is worn, not in the look,” he said. “We think part of being professional as a league is having a uniform code. We get some criticism for that, but it’s a part of looking professional.”
It remains to be seen how much fans will like the new uniforms and, more importantly for both the league and Nike, how that will translate to jersey sales. But staying with a traditional approach in the first year of the deal was more or less a no-brainer.
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