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Come Fan with UsTuesday, June 23, 2026

New Vikings Stadium Naming Rights Could Approach $400 Million, According To Report

The Minneapolis City Council finally completed the contentious process for a new Vikings Stadium on Friday, approving the plan for a new stadium at the current Metrodome site. The stadium will cost $975 million to build, with the city of Minneapolis chipping in $150 million and the state adding another $348 million via taxes on electronic charitable gambling games. The club will contribute $477 million towards construction costs as well.

Once completed, however, the team could rake in as much as $15 million per year in corporate naming rights, according to Charley Waiters of the St. Paul Pioneer Press. The new stadium is scheduled to open by 2016, with owner Zygi Wilf holding a 30-year lease. As Waiters points out, that would add up to $400 million in naming rights over the life of the lease.

For more Vikings coverage and discussion, check out Daily Norseman. For more news on the stadium project, visit SB Nation Minnesota.

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