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Come Fan with UsSaturday, June 20, 2026

Super Bowl 2013 commercials: The Rock on a quest for milk

We’re all familiar with the “Got Milk?” advertising campaign. The famous slogan appeared again during the 2013 Super Bowl, with The Rock showing up to support their cause this time around.

Michael N. Todaro

Can you smell what The Rock is cooking? Well, OK, he wasn't cooking, he was just making breakfast. Dwayne "The Rock" Johnson showed up on our televisions during Super Bowl XLVII in a commercial to help convince us all to drink milk.

The famous “Got Milk?” campaign dates back all the way to 1993, but it’s still going strong today with the likes of this WWE Champion. As The Rock heads to the refrigerator to grab the milk for breakfast, he quickly realizes a daunting task lies ahead of him. How are the three random kids in his apartment going to eat their cereal?

The Rock ignores a little girl in need of rescuing her cat, lets three bank robbers get away, and amid the chaos and havoc going on in his city finds a milk man who simply hands him a gallon on the house. You know, just the average day in this guy’s life.

Protein is essential to start your day. After The Rock drinks his milk, he can finally go help save the world and give those aliens The People’s Elbow, making them think twice about their invasion.

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