The NFL’s recent scourge of off-field incidents is taking its toll. Procter & Gamble, a multinational consumer goods company, has pulled out of a league-wide initiative for Breast Cancer Awareness Month due to the league’s handling of domestic violence issues, according to Jason La Canfora of CBS Sports.
Procter & Gamble pulls out of NFL initiative due to domestic violence issue
The company has canceled a breast cancer awareness campaign, citing the league’s questionable response to recent off-field issues.
Kyle Terada-USA TODAY Sports
Through its toothpaste brand Crest, Procter & Gamble had planned a significant initiative to raise breast cancer awareness that would have designated one player from each NFL team as an “ambassador” of the campaign. That player would have worn a pink mouthguard and participated in social media campaigns.
The company will still donate money earmarked for cancer charities, but will not provide the mouthpieces.
The league's handling of domestic abuse cases has been under fire since the high-profile Ray Rice suspension. Since that time, Minnesota Vikings star Adrian Peterson and, more recently, Arizona Cardinals running back Jonathan Dwyer have been arrested on abuse charges.
Anheuser-Busch and several other major NFL sponsors recently released statements voicing concern over the league’s handling of those incidents.
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