Super Bowl commercials 2015: Bud Light created LIFE-SIZE PAC-MAN
Many people wrongly believe the Super Bowl is about football. It is not. It is about Super Bowl commercials, and the opportunity for brands to tell the American public about their products.
This year, Bud Light will remind viewers that its beer is only for consumers who are “Up For Whatever” — an emotional state that can be demonstrated through one’s ability to go along with abduction into a life-size Pac-Man rave scene.
Our friends at The Verge offer a pretty perfect good summary of the spot:
In the commercial, one lucky dudebro, after accepting a crisp Bud Light, gets to enter the maze. He’s shoved into a dubstep-soundtracked stadium, and a woman with a microphone says, “You. Are. Pac-Man.” He darts through the maze — sweaty, exhilarated, kind of drunk. The floor is lined with glowing pac-dots, and around every corner are big, waddling ghosts, waiting to cause trouble.This man proved “Up For Whatever.” And good for him! That looked kinda fun.
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