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Come Fan with UsTuesday, August 4, 2026

Kim Kardashian wants you to help save the data in T-Mobile Super Bowl commercial

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

Kim Kardashian’s Super Bowl ad for T-Mobile has more sports than you’d expect:

Sure, most of it is about saving her data to share as many makeup and outfit selfies as possible, but that didn’t preclude her from showing off her athletic side.

Tennis sports!
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Snow sports!
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Most importantly: Kardashian didn’t take any of it too seriously. She played the part of being a parody of herself well, and that’s what makes this ad work.

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