Kim Kardashian wants you to help save the data in T-Mobile Super Bowl commercial

Kim Kardashian’s Super Bowl ad for T-Mobile has more sports than you’d expect:

Sure, most of it is about saving her data to share as many makeup and outfit selfies as possible, but that didn’t preclude her from showing off her athletic side.

Most importantly: Kardashian didn’t take any of it too seriously. She played the part of being a parody of herself well, and that’s what makes this ad work.