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Come Fan with UsTuesday, August 4, 2026

Marshawn Lynch is ‘all about that Flo, boss’ in Progressive’s Super Bowl ad

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

Marshawn Lynch is a man of few words, unless he’s asked about car insurance. That’s what Progressive’s Super Bowl commercial taught us.

ESPN’s Kenny Mayne sat down with Beast Mode for some word association and was given the typical one-word responses for which Lynch has become known, then he leaped into a 30-second discussion about how much money you can save. We also got this gem:

“I’m all about that Flo, boss”
flo

Obviously Marshawn got paid for the ad, but he also got something else that was very special... a crotch grab painting!:

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