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Come Fan with UsTuesday, August 4, 2026

Budweiser’s ‘Lost Dog’ Super Bowl ad is emotional and adorable

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

Dang it, Budweiser, you did it again. Every year you get us with your combination of animals and emotion, and this year is no different. In fact, this might be the most “awwww!” inspiring of them all.

Okay, we’re still feeling things. Let’s flip the script on this ad.

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