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Come Fan with UsSaturday, June 20, 2026

Super Bowl 2017: Tickets could cost as little as $1,000 on game day

It’s not a guarantee, but the prospect of cheap Super Bowl tickets should be exciting for many fans.

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Super Bowl 50 - Carolina Panthers v Denver Broncos
Super Bowl 50 - Carolina Panthers v Denver Broncos
Photo by Andy Lyons/Getty Images

The possibility of Super Bowl tickets going for as low as $1,000 this weekend looks at least possible.

As of Monday, the cheapest tickets on the secondary market for the Atlanta Falcons’ Super Bowl showdown with the New England Patriots are going for about $2,200, but bargain hunters should rejoice on account of a couple of things. In recent Super Bowls, the demand for tickets has decreased while the quantity of available tickets has done the opposite.

In an interview with USA TODAY Sports, TicketIQ spokesperson Jesse Lawrence predicted the over/under for the price of tickets on game day to be at $1,000.

“Usually when you see supply this low, it leads to crazy high prices,” said Lawrence.

Remember the aforementioned ticket price on the secondary market — $2,200? Well, buying tickets at that price, which seems sky-high, is actually a bargain. The average ticket price of $2,208 (to be exact), according to TicketIQ, is 18 percent cheaper now than where prices were at this time last year.

The ticket trends for this year’s Super Bowl mirror those of another game the Patriots played in: Super Bowl XLVI in Indianapolis — the game where the New York Giants upset the Pats for the second time in two matchups. Game day tickets went for about $1,000 then, and according to Lawrence, they could “get even lower” this year.

What makes things complicated, however, is the package deals companies use to sell tickets. In previous years, the NFL has only distributed tickets to the big game through the league and its 32 teams. From there, teams oftentimes offer Super Bowl tickets to their season ticket holders, as well as their corporate sponsors who then package and sell tickets to fans. If it weren’t for the packaging of tickets, like the ones sold by NFL On Location, the league’s official hospitality partner (partially owned by Jon Bon Jovi), prices could be even lower.

As of now, every type of ticket package, aside from the cheapest, remains available. The packages include a pregame party and VIP access to concerts, with the prices starting at $7,249.

It would take NFL On Location breaking the tickets out of these expensive packages — something completely within the realm of possibility — for tickets to become more accessible and, most likely, cheaper. With more supply on the market, prices would likely drop even further than they’ve already dropped. However, On Location would likely give these tickets to league sponsors in order not to create a dangerous precedent and rather maintain the tradition of packaging Super Bowl tickets.

If you’re in the market for some tickets to Sunday’s game, be sure to constantly check the NFL On Location website and other secondary markets.

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