ESPN continues to gobble up soccer broadcast rights with their acquisition of the rights to the next two UEFA European Championships
ESPN Acquires TV & Internet Rights For UEFA Euro 2012 & 2016
“Euro is a perfect counterbalance to World Cup, so strategically it makes sense for us,” Scott Guglielmino, ESPN’s senior vice president for programming, said during a telephone interview with The Associated Press. “The passion involved in national team play at the highest level is something that’s incredibly powerful, unlike anything else.”
“With interest in football growing significantly in America, ESPN will no doubt provide great visibility for UEFA’s national team competitions through their promotional and programming capacity,” Guy-Laurent Epstein, marketing director of UEFA Events, said in a statement.
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