Record Losses For Premier League Clubs In 2010

What is clear is that the system is unsustainable without either a lowering of costs or propping the clubs up with external money. While UEFA are pushing for the former option, the Premier League seems happy for now to rely on the latter. The way top-flight football is run in England seems to be about sucking money in and knowing that the product is always going to be popular enough to find more willing ‘investors’, but this is a bubble - and one day it has to pop, doesn’t it?