Barcelona issued a press release on Thursday with the headline “FC Barcelona and Intel sign innovative sponsorship deal”. The innovation is apparently that there is a logo on the inside of their shirt. This is the first line of the release:
Barcelona: Demonstrably less innovative than Getafe
FC Barcelona is calling their new shirt sponsorship “innovative”. Too bad Getafe did it better in 2009.
Denis Doyle
“The computing company’s logo will appear on the inside of the football jersey, a pioneering initiative in the world of sports advertising”
Wait a minute. Haven’t we seen this before? In La Liga, even?
@Vic aaaah pero nada como el #Getafe y #BurgerKing en 2009 pic.twitter.com/dJDuE8qPiJ
— Raymundo Lozano (@ray_lozano) December 12, 2013 Oh, that’s right. Getafe beat you to it. Burger King 1, Intel 0.
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