All World Cup we’ve been talking about how new standards were being set in terms of TV viewership. The final did not disappoint.
World Cup finals drew bigger TV audience than entire Stanley Cup finals
After adding Univision and ABC’s numbers, about 26.5 million people tuned in to see Germany beat Argentina.
Target Presse Agentur Gmbh
ABC is reporting that the Argentina-Germany final was the third-highest rated World Cup match in its history with a 9.1 overnight and an audience of 17.3 million. There were another 9.2 million watching Spanish-language Univision. The combined TV audience of 26.5 million is more than any NBA Finals game since 2010 and more than all five games of the most recent Stanley Cup finals.
That goes down as a record high for a World Cup final on Univision and as the third largest audience for a World Cup match on ABC/ESPN. The only games to draw bigger audiences to ABC/ESPN were the 1999 Women’s World Cup final between the United States and China and the USA-Portugal game from earlier this year.
The World Cup, as a whole, averaged a 3.1 through 64 matches across ESPN, ESPN2 and ABC. That’s a 29 percent bump over the 2010 tournament.
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