The world of soccer has a number of very polarizing figures with each of the major brands having its own divisive figure or four on the books and adidas is no different. For its latest campaign, adidas has focused just that by putting out four of those love-them-or-hate-them types in a fast-paced advert for a pair of shiny new boots with Real Madrid's James Rodríguez, Karim Benzema, and Gareth Bale joining Barcelona's Luis Suárez for a loud look at the criticism they receive.
adidas thinks you hate Luis Suarez because of his shiny new boots, drops Haters pack
According to adidas, the advertisement focuses on the players’ “perceived lifestyles, unparalleled performance and the best cleats in the game - are easy targets for haters.” It is, of course, a flashy number that focuses more on the players and less on the boots themselves but the film is there to back up a new release from adidas: the Haters pack.
The pack features three new colorways and one new boot for another, er, vibrant release from adidas.
The Nitrocharge 2 is back with a stunning release that features two tones of blue: dark at the back and light at the front with the ENERGYPULSE element on the outsole matching the lighter shade for a very electric feel.
The latest generation of the adidas 11Pro, which dropped in the fall, returns with a very classy look. The super soft upper is all white save for the famous adidas stripes, in black, and a blue strip that circles the center of the boot from top to bottom that is visible through the transparent outsole, something that is shared across the whole pack.
The Predator Instinct is perhaps the most striking of the lot with a stripy new design in blue and red that traces the SL rubber zones for an all-over look of speed and control. The zones are unchanged from the Predator Instinct that was first unveiled in the summer, ahead of the World Cup.
Finally, there is the fifth generation of the F50 adiZero boot that features a complete redesign with a wild new upper that mimics the look of snakeskin and a brand new outsole that features an innovative new stud pattern. There’ll be a lot more on this new boot as I have one in hand and ready for testing.
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