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Come Fan with UsSunday, June 28, 2026

Super Bowl Adstravaganza! Pregame

By Spencer Hall
Spencer Hall has all the dirt on today’s best ads, in his live blog. Refresh this page for the latest entries, and look for new entries each quarter. Sporting News’ Vinnie Iyer blogs today’s action on the field. Awful Announcing’s Brian Powell blogs throughout the Super Bowl broadcast.
Let the real game begin: the clumsy and very expensive marketeering that makes this all possible in the first place.
What we’re looking for:
The Return of Bud Bowl. Lie to yourself if you must, but the world hasn’t really been complete without it.

Did you know that Keith Jackson, Chris Berman, and Don Meredith called the third Bud Bowl? If so: girls smell like sunshine and french fries. Try talking to one once.
Victoria’s Secret Ads. Allegedly bought-in. No idea what they’ll show, but it probably won’t be wearing much.
Gillette’s New Ads. The parody of manhood that is Gillette’s advertising continues. Dudes running through walls, confidently conducting board meetings, flying jets and hitting three pointers effortlessly.
Posts will be liveblogs organized by quarter. If you can tear yourself away from Puppy Bowl IV, it will be beyond fun.↵

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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