By Spencer Hall
Spencer Hall has all the dirt on today’s best ads, in his live blog. Refresh this page for the latest entries, and look for new entries each quarter. Sporting News’ Vinnie Iyer blogs today’s action on the field. Awful Announcing’s Brian Powell blogs throughout the Super Bowl broadcast.
6:53: In order so far, excepting Fox promos, with most recent up top.
Pepsi Max: relivin’ 1998, baby! PepsiMax not only still thumping the ginseng trend that got frosty in 1995, but also making Night at the Roxbury references with loads of celeb cameos. Joe Buck appears in this ad, and the extracurricular Buck exposure loses points for Pepsi. FAIL.
Sales Genie.com. Pyramid schemes can buy ads? With bad knock-off E-surance graphics? Hey, this is America. We have the best pyramid schemes in the world. FAIL.
Bud Light Ape Marketing, part 2. Wine and cheese party where all the guys--ha!--bring beer! Because they all hate their wives and just want to drink! The fact that all Bud Light ads assume I am a drunk as a married man doesn’t offend me. It’s the fact that they assume I am a homosexual drunk. Gay drunks are much better dressed than I am. TRIPLE FAIL.
Under Armor with Ray Lewis: Eric Ogbogu is Big Brother? Ray Lewis is training on a Brooklyn fire escape with chains? What a cutting edge ad! Get it? The Ray Lewis as is cutting-edge! CONFUSED.
6:45 EST: Your first Bud light Ad for morons appears! This time it involves a man breathing fire, a cat on fire, a man doing something stupid, and more fire. Bud Light, you market to apes and you know it. FAIL.
A limp Godfather parody clocks in for Audi:
Super Bowl Adstravaganza: 1st Quarter
The labored execution of the ad is almost saved by the car’s unreal sexiness. It made our nipples hard just looking at it on television--seen in real life, the Audi R8 probably just oozes “expensive divorce.”
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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.
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