8:46 p.m. Talking babies return in an Etrade ad, proving once again that talking babies are terrifying, especially when they vomit on the keyboard.
Oh, and Bud Light’s wrong: any beer will make you fly. Only Hamm’s Ice will make you fly and break out into a cold, paranoid sweat at the same time, however.
8:33 p.m. Salesgenie.com, btw, is marketing exclusively to immigrants with stereotypical accents. There are a litany of bad ads this Super Bowl, but Salesgenie is holding down the fort of badness all by itself by being annoying, slightly offensive, and entirely forgettable.
Shaq’s Vitamin Water Ad wasn’t bad, though it was obviously staged. Shaq would have devoured the horse immediately after the race in real life, and then issued a pithy one-liner to the press like, “Call me the big horse-eater, because I eat horses.”
Bud Lite’s caveman ad didn’t make me weep for humanity, for once.
Super Bowl Adstravaganza: 3rd Quarter
Though there is a guy in a fraternity, somewhere in this nation of ours, who swears he can open a beer with a thirty pound piece of granite. Seriously, dude, he can.
7:27 p.m. EST Back and thrilled that Tom Petty didn’t die on stage. He was so brave up there.
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