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Come Fan with UsSunday, June 28, 2026

Super Bowl Adstravaganza! 4th Quarter

By Spencer Hall
Spencer Hall has all the dirt on today’s best ads, in his live blog. Refresh this page for the latest entries, and look for new entries each quarter. Sporting News’ Vinnie Iyer blogs today’s action on the field. Awful Announcing’s Brian Powell blogs throughout the Super Bowl broadcast.
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9:46 p.m. Victoria’s Secret shows their evil side, reminding you that you have not paid attention to that woman who keeps calling you and saying words at you for five months is, in fact, your wife/girlfriend, and that you should purchase something for her for Valentine’s Day--oh, and you get no football for six months. You’re welcome!
9:27 p.m. Will Ferrell, damn you. You are making the same movie over and over, and I still, after reading several credible reviews, will still waste eight dollars on your film, where you play a charming idiot unashamed of his hairy, flabby body attempting to play a sport.
The Bud Lite Ad was nice, though.
9:21 p.m. E-Trade baby thinks clowns are creepy, and he doesn’t vomit on camera. Double win for the viewer. And Gatorade blows millions on a commercial that features a dog drinking for 25 seconds, and then just shows Gatorade. Either I’m smart or the ad sucks, or the ad is brilliant and I’m dumb. Then again, I may be under the influence of drugs judging from the fire-farting Lizards I saw in a Lifewater ad earlier.
9:08 p.m. Charlie Brown beats out Underdog and Stewie from Family Guy for a huge inflatable coke. It’s an appealing ad in that very Coca-Cola kind of way: nonverbal, oddly captivating, production values so high money could come farting out of the speakers and I wouldn’t be surprised.

The only thing the ad loses points for is not having the Stewie balloon snag on a building and tear in half, since Family Guy is horrible and should have been canceled yesterday. Fill it with hydrogen next time and we’ll give it an WINNAH.
9:05 p.m. The Chester Pitts NFL commercial owns for multiple reasons: excellent narration by Ephraim Salaam, the story itself, and the superb performance by Chester Pitts, who should have an early lead on a Golden Globe for wearing the geek glasses and speaking earnestly about the oboe.
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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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