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Come Fan with UsThursday, June 25, 2026

The First of Many Insufferable Tourney Commercials

By Chris Mottram
The three most annoying noises on the planet: alarm clock beeping, Mike & Mike in the Morning, and a car alarm going off. These are sounds that prudent people try their damnedest to avoid. And when you do hear them, hopefully it’s out of absolute necessity: you need to wake up, you’ve watched SportsCenter eight times already, you car is actually being broken into.
But for some unfathomable reason, VW has decided to use one of these horrific noises to sell cars:

The spot was all over NIT games the last couple nights, and I’ve seen it twice already during the first half of the early games. Clearly, German engineering wishes to kill out enjoyment of the Tournament. ↵

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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