FirstCuts: KATC Jordan Brand Interview, Pt. 3

Props to our man Rich “MaZe” Lopez from KixAndTheCity.com for manning up and asking some of the tough questions about the direction of Jordan Brand in his interview with Jordan Brand Director of Footwear Gentry Humphrey. If you haven’t caught the interview to this point, this is a must-see portion for true sneakerheads.↵

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↵I’ve always felt like a portion of the OG consumer base has been sold out in favor of loud, new colorways, but it’s tough to argue with the money Jordan Brand makes, so they probably know something.↵