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Come Fan with UsWednesday, June 24, 2026

FirstCuts: You Just Got Rondo’d

A few of the Celtics blogs took the time on Monday to make note of a new ad campaign that will be attempting to infiltrate your brain during the NBA Finals. Reebok hangs its hat on Rajon Rondo -- whose deal with the company is up after the season, and negotiations are ongoing according to reports -- in a new ad campaign which turns the point guard’s last name into a verb. In the spots, Dee Brown (seen here, before the jump), Jo Jo White and Vince Wilfork each “Rondo” someone else.
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↵For the White and Wilfork spots, hit the jump. And thanks to Reebok for providing the spots early. The ringtone is perfect for Boston fans who haven’t annoyed their best friends enough just yet with all this Celtics revival talk.
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↵Vince Wilfork↵

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↵Jo Jo White

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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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