Occasionally, we'll steal an extra special FirstCuts post or two for TSB consumption. This is one such post.
Branding The Olympics: Part 1, Nike
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↵The Olympic Games are about the athletes, but the athletes don't do it without the latest apparel and sports technology. Today we take a look at Nike and what they'll showcase at the Beijing Games. ↵
↵The Olympic Games are about the athletes, but the athletes don't do it without the latest apparel and sports technology. Today we take a look at Nike and what they'll showcase at the Beijing Games. ↵
↵↵No, that shoe to the right is not Nike’s first venture into knee-high leather boots for women. (Matter of fact, it’s not even the first knee-high thing I’ve seen from them. How about these for your lady friend?) Those are the Nike Ippeas, Equestrian footwear designed for the Olympic games.↵
↵↵It’s just one example of how you’re going to see the Swoosh on display in Beijing in ways you’ve never seen before. The bizarre footwear you’ll never see on the shelves is just one component of what Nike is doing in Beijing. You’ll also get a look technology in both apparel and footwear that will be applied to things you’ll actually be able to purchase soon.↵
↵↵For more on both the bizarre and the mainstream, hit the jump. ↵
↵↵Read the rest of this entry ...↵
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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.
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