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Lax Looks Like Hockey, But With Less Ice, Skill

by Chris Mottram

Here’s how to build interest in a sport that’s lacking eyeballs: add one part bone-jarring hits, one part bare-knuckle fisticuffs, and three parts slow motion replays of both. Blend. Post on YouTube. Distribute. Something called the National Lacrosse League seems to understand this formula: ↵

↵↵⇥↵⇥↵⇥↵⇥↵⇥↵⇥↵↵

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↵(Video via Deadspin)↵

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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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