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Come Fan with UsSunday, July 12, 2026

NBA Unveils Twitter Policy

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From SB Nation’s Eamonn Brennan, after the policy was announced last night:

With a new season impending and Twitter use among its athletes at an all-time high, the NBA finally got around to defining its policy on Twitter today. From the Associated Press:

The league sent a memo to teams on Wednesday telling them that cell phones and other communication devices can’t be used from 45 minutes before game time until after players have finished their responsibilities after games. That includes halftime.

The rule applies to “coaches, players and other team basketball operations personnel.” NBA spokesman Tim Frank confirmed the memo and its contents.

For as much as I vaguely believe in openness and transparency and Internet freedom and so on, and as much as I like to ridicule large corporations for being out of step with technology, there’s really not a whole lot to complain about here. When athletes are playing, or in the locker room, or speaking with the media after games they really don’t need to be Tweeting. As much as I’d love to hear what Ron Artest has to say coming out of a Zen-ny Phil Jackson time out, this is fair.

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