Suppose you’re the company that markets Jelly Belly jelly beans. You really want to get in the sports endorsement game, but you’re not exactly sure how to tie in jelly beans with athletic endeavors. What the heck do you do? From VeloNews:
This Picture Makes You Want to Buy Jelly Beans
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↵“Let’s see. Cycling is a sport. We make jelly beans. Uhh...SPORT BEANS! And let’s put jelly beans on the jersey, too. Welp, time for my lunch break. I sure hope that the cycling team doesn’t make sullen faces while being photographed wearing such a festive shirt!”
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