NFL Thinking Pink Today For Breast Cancer Awareness

All sorts of leagues have put together nice tributes for breast cancer awareness. Major League Baseball has had pink bats, the NBA has had coaches with pink ties, and the NHL’s trotted out pink sticks. Combining the personalities and profile of the NFL, though, may get the most creative spectacles yet in the name of awareness.Chad Ochocinco, of course, is at the forefront of this movement, with a locker full of pink pieces, a potentially hysterical celebration planned, and the sort of carefree attitude to wear pink with flair. Chris Johnson gets points for commitment. And, of course, the most influential human being breathing this week, Brett Favre, will be wearing some pink in the Monday night game, honoring his wife’s battle with breast cancer.

The NFL itself is doing something cool, too, by throwing pink padding on goalposts, and it’s neat that this promotion of pink and awareness is going to continue all month, but the downside is that the fun will be diminished by month’s end and dismissed as a gimmick by some jerk columnist who will use the color pink to shape a lede about a disappointing team and subtly use breast cancer to slight an effeminate team. Let’s not tell Mark Whicker about this, okay?

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