Ooooo… What’s that sound? That’s a cash register, folks. Because of course, any Lebron fanatics will HAVE to go purchase the new jersey, right? Maybe, but as Darren Rovell reports, perhaps James announced this move a bit too early:
Will Lebron’s Decision Boost Jersey Sales?
When Kobe Bryant changed his number from 8 to 24 after the 2006 season, he proved that he was the most marketable player in the game by shooting to the top of the jersey sale list.
[…]
In 2006, I found out about Bryant’s request a month after he told the league. With LeBron hinting at his change so early, it got me wondering if he hurt sales of his No. 23 this year.
“Many people will wait to see where he’s playing next year if they don’t own a jersey already,” Hennion said.
Modell’s chief executive Mitch Modell said the change would be a good thing for business.
”We would sell every “23” to collectors,” Modell said. “And it would breathe new life with a new number.”
And what’s more, you can call Lebron James a lot of things (breathtaking, dominant, wooden, soulless, contrived…), but don’t you DARE question his pull with the rest of the league:
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