General

This Year, The Super Bowl Will Have Fewer Zany Animals and Gratuitous Hot Women

Dec 18, 2009, 7:10 PM UTC

Pepsi will not be airing a commercial during the Super Bowl for the first time in 23 years, opting instead to focus their marketing concentration on online efforts.â†µâ†µFrom a cultural standpoint, there’s no separating the Super Bowl from its rampant commercialism, and few companies have been as central to that as Pepsi. So here are a few of their more noteworthy entries from over the years. It’s by no means a best-of in terms of all the Pepsi Super Bowl ads, what with not all of them currently available online, but it certainly represents an accurate cross-section of their work over the last two decades.â†µ

â†µâ†µHere’s the Cindy Crawford ad, which is right up there with the 1984-referencing Apple commercial in terms of iconic Super Bowl commercial status. Britney Spears took on their sex appeal spokeswoman mantle for a few years with less successful results.â†µ

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The fundamental rule of any Super Bowl commercial: hot female celebrities are for ogling; male celebrities are for beating up.â†µ
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â†µChimps. They’re more a bedrock element of the Super Bowl than any outdated halftime act.â†µ
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â†µRemember, other animals can go nuts for sugary drinks as well, even the No. 1 threat to America.â†µ
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â†µJust another friendly reminder that soda will help you TAKE IT TO THE MAX! EXTREME!â†µ
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â†µHaven’t had enough of a huge corporation selling you carbonated beverages through expensive marketing campaigns? Huffington Post has a more extensive listing of Pepsi’s Super Bowl ads.â†µ

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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