So you’re a company that nobody’s ever heard of beyond your association with Tiger Woods. Now you want to distance yourself from Tiger Woods. Hmm… How much is it worth to ya?
Accenture: Advertising To Say They’re Not Advertising With Tiger Woods
↵According to the Sports Business Journal and SB Nation’s Waggle Room, it’s worth millions:
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↵Per @sbjsbd: Accenture will have to spend MILLIONS just to distance itself from Woods in websites, advertising, and chachkis. Nuts.
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↵And while they’re not exactly advertising to explain themselves, that’s essentially what this is. They’re spending they’re marketing budget to undo millions of dollars’ worth of marketing. You have to wonder whether the cost of undoing some of these campaigns is worth it.
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Somewhere in the bowels of Nike’s corporate headquarters, some poor intern is in the midst of a HELLISH cost-benefit analysis. (Boss: “Just do it. The spreadsheets, I mean.”)
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Although, something to consider for those companies still on the fence: it’s never a good sign when the face of your company is getting unsolicited advice from John Daly.
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