Grand Prize Winner Dedicates Race to All Who Serve Our Country
CROWN ROYAL AWARDS PURPLE HEART RECIPIENT NAMING RIGHTS TO NASCAR RACE AT RICHMOND INTERNATIONAL RACEWAY
Fireworks went off in the eyes of NASCAR fan Russ Friedman, a two-time Purple Heart recipient, when he was revealed as the grand-prize winner of the third annual Crown Royal® Presents the “Your Name Here” 400 contest in Daytona International Speedway prior to the historic Daytona 500. When Friedman accepted the prize – naming rights to the May 2 NASCAR Sprint Cup Series race at Richmond International Raceway – he spoke of how his efforts could not be recognized alone and that it was important to honor all the individuals who serve our country.
Friedman lives in Huntington Station, NY, and was chosen from a group of seven finalists from around the country based on a submission that detailed his experience serving in Iraq. The race at Richmond International Raceway on May 2, 2009 will now be titled “Crown Royal Presents the Russ Friedman 400.”
“Winning the Crown Royal ‘Your Name Here’ 400 contest is absolutely amazing and truly an overwhelming experience,” said Friedman. “Not only do I get to live out one of my dreams, but I get a chance to help recognize all the American soldiers who defend our freedoms on a day-to-day basis and definitely deserve a toast with Crown Royal.”
Throughout the contest, finalists submitted online or video entries describing an honorable act or achievement worthy of toasting with Crown Royal Canadian whisky. Nearly 5,000 entries were received, detailing a myriad of achievements from the heroics of firefighters to dedicated fathers going the extra mile.
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