Skip to main content
Come Fan with UsSunday, June 21, 2026

And Now For The Malcolm Gladwell Backlash Backlash

It was bound to happen sooner or later: the backlash against Malcolm ↵Gladwell’s articles and how they explain sports to the world and vice ↵versa has reached a ... well ... tipping point. Publish one article about how ↵12-year-old girls and Rick Pitino explain why the ↵press is a horribly underutilized underdog strategy and lo, the ↵floodgates open with a chorus ↵of ↵objections ↵worthy ↵of ↵the ↵one-link-per-word ↵gambit. Heck, even I got ↵in on the act at my home base. ↵↵If you are familiar with the way the internet works you are ↵anticipating a backlash targeting the backlash, and Basketball ↵Prospectus’ excellent John Gasaway is here to ↵oblige:↵

↵↵⇥What I took from Malcolm Gladwell’s piece was that far too often ↵⇥coaches–much like everyone else–rely on custom and the settled inertia ↵⇥of habit when instead they should, particularly if they’re facing a team ↵⇥that’s better than theirs, ask themselves a simple question: How can I ↵⇥surprise and discomfit my opponent? ... In this Gladwell is better than ↵⇥correct. He is correct on something foundational. ↵↵↵Ah, but this flies in the face of trends in that most war-like of ↵games, football. In that sport, underdogs are always-but-always looking ↵for a surprising stratagem that will propel their team of talentless ↵future chemists to glory. ↵

↵

↵This can be seen on every level from the NFL, ↵where the Dolphins busted out the Wildcat and shocked the Patriots, to ↵college, where the zone-read option spreads like it's contagious, to ↵high school, where the single-wing ↵has gone from a newsreel relic to this: ↵

↵↵⇥At the last Wilkes-Barre conclave, in the spring of 2008, there were ↵⇥138 coaches in attendance. A summer symposium organized by the National ↵⇥Single Wing Coaches’ Association that started in ‘96 with four coaches ↵⇥now annually draws more than 100.↵↵↵This is always happening, from the wishbone to the West ↵Coast offense -- Dr. Z forgive me -- to the Run and Shoot to the I to the spread ‘n’ shred. It never stops. ↵

↵↵Unless you assume that basketball coaches are lazy charlatans in a ↵way football coaches aren’t -- which is unlikely -- the same process bubbles under the surface there. If pressing your brains out was a generally viable way for underdogs to win more games, it would be prevalent. And then it would be prevalent amongst favorites, and the game’s equilibrium would have shifted. Once something exists and is demonstrated to work, coaches will relentlessly copy it until the next thing comes along. ↵

↵↵The problem with the Gladwell article is its arrogance in assuming ↵underdog coaches could rise to prominence if they just tried something ↵different. The likely answer is no, they wouldn’t. Rick Pitino is ↵successful not because he presses but because he’s Rick Pitino. Tommy ↵Amaker coaching a press is still Tommy Amaker. ↵

↵↵Gladwell’s asking everyone to be different in games with limited ↵possibility spaces; this is neither feasible or, ultimately, beneficial. He’s saying “be different” when coaches are constantly making compromises between their talent and their style of play, dealing with a ↵complicated metagame ↵with a constantly shifting equilibrium. What he assumes when he cites ↵underdog armies that won with unconventional tactic is that there ↵exists an unconventional tactic to deploy. ↵

↵↵That’s not always the case. Sometimes you’re just a Chinese guy ↵standing in front of a tank, or Blake Griffin. Same difference.↵

↵↵(HT on the Gasaway piece: UMHoops.)↵

↵

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

See More:

More in General

GeneralFromPosting and Toasting
An SB Nation New Yorker needs our helpAn SB Nation New Yorker needs our help
GeneralFromPosting and Toasting
General
Sabastian Sawe breaks 2-hour barrier, shatters marathon world recordSabastian Sawe breaks 2-hour barrier, shatters marathon world record
General

The mythical two-hour mark was broken at the London Marathon.

By Bernd Buchmasser
A Huge Dog
THE HISTORY OF CHARGING THE MOUND, EPISODE 1THE HISTORY OF CHARGING THE MOUND, EPISODE 1
Play
General
Super Bowl 60 coin toss resultsSuper Bowl 60 coin toss results
General

The Seahawks and Patriots will open the Super Bowl with the coin toss to determine who starts with the ball. We have the full coin toss results for Super Bowl 60.

By David Fucillo
General
Marc Marquez completes a comeback for the agesMarc Marquez completes a comeback for the ages
General

MotoGP’s Marc Marquez completed a comeback for the ages with his 2025 title

By Mark Schofield
General
How to make sure SBNation.com appears in your Google search resultsHow to make sure SBNation.com appears in your Google search results