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Come Fan with UsTuesday, June 30, 2026

Cowboys Sure Know How to Treat Their Fans

As you’ve likely heard, the Cowboys sold 30,000 “party passes” to the grand opening of their stadium on Sunday night. Not surprisingly, the plan to make fans pay to enter the stadium, yet not actually be able to see the game, backfired. The experience was, by most accounts, awful.

↵So, to remedy the situation, the Cowboys are offering refunds to unhappy party people. Which is exactly what they should do. The only problem is the email in which they explain this includes this little slap in the face:

↵↵If it helps at all, the only reason so many party passes were sold for Sunday’s game was to break the attendance record. I can assure you that only 1/3 of that amount of party passes will be sold for each game going forward…10,000 max instead of 30,000. That was a one-time deal for the grand opening of the stadium.

↵↵We already knew that the franchise was using its fans to set the attendance record. This much was clear earlier in the week when they said that, in the future, they’d limit party passes to 10,000. But to openly tell paying fans that they were used, well, I dare say that’s worse than suing fans who can’t fulfill their contractual season ticket obligations.

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